1. It's Free
You can circulate articles in dozens of places online and get tons of free advertising for yourself and your Primerica business. Contrast that to the price of an online advertisement that could cost you hundreds of dollars and produce limited results.
2. It's Forever
This might be one of the top aspects of article writing. Once your work is available online, it stays there forever! Your article can work for you today, tomorrow, next week, and next year. In fact, the longer your article is on the net, the better it works. For an industry that preaches the wonders of residual income, what could be better than residual advertising. That's what you get with article writing.
3. You Can Target Specific Keywords and Niches
Maybe you want to target a certain group of people or use specific keywords to help achieve high-quality rankings with the search engines. Articles are the greatest and easiest way to do this.
4. You Prove Yourself as an Expert
Are you worried that you won't be able to recruit anyone into your Primerica business because you are new and haven't had any success yet? You can just about eliminate that problem if you start article writing. Get 4-5 articles written on just about any subject and you will prove yourself as an "expert" in the field to anyone who happens to read your material. It's just about instant credibility. In your industry, this is very important.
5. You Add Value
This is one of the most important essentials of attraction marketing. You provide an amount of useful information when you write articles. If it is done well, the reader appreciates the information and is then more apt to want to learn more about your business, product, or service. Even if they don't end up joining your Primerica business or buying your services now, they will follow you when you write additional articles and become a great prospect in the days to come.
6. You Brand Yourself
At some point, if you want to build a substantial and long term Primerica business (or any business for that matter), you need to prove yourself and build a name for yourself. This is frequently referred to as "branding". Think of it this way... If someone "Googles" your name, wouldn't it be nice if they saw something other than a high school yearbook photo and a Facebook page? Writing articles gets you credibility on the world's largest stage- the internet. If you never do this, you will always have the risk of losing a prospect to a "bigger name". Brand yourself with article writing and grow to be a leader instead!
7. You Don't Really Have to Do the Writing Yourself
I do not typically advocate this, but I am wise enough to know that a number of of you are reading this thinking that there is no way you could possibly write an article. Usually, the real truth is that you merely don't want to, not that you can't. In any case, there are plenty of ghostwriters out there that would gladly write articles for you for $25 or even less. A word of caution if you determine to go this direction... make sure you are buying original articles with your targeted keywords and not a duplicate version of someone's prior work. You'll need to interview the ghostwriter ahead of time and request to see some samples. If you are just completely dead set against writing, then it is better to hire a ghostwriter than to not write at all.
Article writing really is a must in today's internet world if you truly want your Primerica business to take off and you don't want to use a small fortune on advertising or purchasing recycled leads. It's not that tough if you set your mind to it and make a commitment to yourself, and when the leads begin coming in, you'll be very glad you did!
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